Design Lead · Digital Basement
Built the academy’s design curriculum, critique system and project standards. Mentors brand and product teams from discovery to launch.
TEAM PROFILE / DESIGN LEAD
Brand strategist, product designer and mentor focused on clear systems, useful critique and work that survives beyond the presentation.
MENTOR NPC · DESIGN PATHCORE SKILLS
Brand Strategy · Identity Systems · UI/UX · Design Direction · Research · Mentoring
Built the academy’s design curriculum, critique system and project standards. Mentors brand and product teams from discovery to launch.
Led identity and product engagements for early-stage companies across culture, technology and education.
Worked with cross-functional teams on research, complex web products and scalable design systems.
Directed a complete student-company project covering strategy, naming, identity, service design and a responsive marketplace prototype.